Parentbirth
Parentbirth™ is a free text-based support service for expecting and new parents to connect with virtual doulas who can answer questions on pregnancy, birth, postpartum, and new parenthood.
Visit the live experience
Our role:
Conceptualization, strategy, tech development, marketing execution, recruitment, content generation
Our partner:
Studio Initiated
Date:
2020
01
The Challenge
Becoming a parent is both exciting and overwhelming, but many expecting and new parents face a lack of personalized support and trusted guidance. This gap can lead to stress, isolation, and uncertainty in navigating pregnancy, childbirth, and postpartum. Parentbirth™ was created to bridge this gap, offering accessible, expert-driven support at parents’ fingertips.
02
Our Solution
By working closely with expecting and new parents, as well as the virtual doula community, we conceptualized and launched Parentbirth™—a user-friendly, text-based platform that connects parents with virtual doulas. The platform ensures that expecting and new parents have round-the-clock access to guidance, empowering them with the confidence to navigate their unique parenting journeys. By focusing on empathetic support and personalized resources, Parentbirth™ is revolutionizing how parents receive care.
03
The Impact
For parents, Parentbirth™ provides an accessible, low-cost way to get personalized care, emotional support, and expert guidance. We’re able to see real insights on how the customer is navigating their path to parenthood, deepening our understanding of the patient experience to know which resources and information are most valuable.
69%
of expecting and new parents who sign up for Parentbirth™ engage with the service
78%
of expecting and new parents on Parentbirth™ attended their postpartum care visit within 6 weeks of childbirth
